AGREEMENT · Commercial agreement, announced
Sportradar + Betfred
Betfred has extended and expanded its agreement with Sportradar.
Under the deal Sportradar will upgrade the retail platform technology behind Betfred’s 1,300 betting shops in the UK. The new work is an additional multi-year scope that builds on a partnership running over the past decade. Sportradar will also oversee continuing improvements to the platform, including its adherence to local regulation, and Betfred can add other Sportradar products in its shops.
LOG ENTRY
- Announced
- 4 Feb 2026
- Type
- Agreement · commercial agreement (platform)
- Party
- Sportradar (Directory profile)
- Party
- Betfred
- Markets
- Great Britain
- Value
- n/a
- Status
- Announced
- Entry
- D-36
Entry history
- Logged from Sportradar release, 4 Feb 2026
If the deal completes, lapses or changes terms, the update is added here as a new line, and every correction is also listed in the corrections log. Sources last retrieved 23 Oct 2026.